New+Improved portfolio companies

A track record of ventures we’ve built, launched, and scaled from real commercial pain to redefining how modern marketing teams create demand, prove impact, and drive growth.

Tracksuit

Beautiful, affordable & always-on brand tracking

Tracksuit is building always-on brand tracking for modern marketing teams as the research industry shifts toward faster, more accessible insight. It combines continuous consumer data with software to turn brand perception into clear, actionable intelligence that helps marketers prove impact and make better decisions earlier in the process.

Ideally

The insights platform where ideas go to grow

Ideally is one of NZ’s fastest-growing startups building the decision engine for modern marketing teams as research shifts to AI-powered, always-on insight. It combines consumer data and AI agents to deliver real-time insights and actions that improve decisions earlier in the creative and commercial process.

Aether

Automate storytelling, eliminate slides, scale AI outputs

Aether is an AI platform that transforms organisational data into on-brand presentations and documents. It brings live data into workflows, removing manual updates and speeding up decision-making.

Drumbeat

The PR & Comms platform for high-growth businesses

Drumbeat turns storytelling into a growth engine—helping brands find the right stories, reach the right audiences, and share them across owned and earned channels in ways that are relevant, credible, and consistent. It helps teams get more from their PR spend by building an ongoing drumbeat of attention and impact.