We are delighted for both the Tracksuit and Hall teams that this acquisition will bring two complementary teams, technologies and perspectives together to build something bigger.
Hall has spent the last few years building technology to help companies understand how they show up across AI platforms. Tracksuit has built a category-defining platform for understanding how brands are perceived by people.
Bringing the two together means marketers can start to see both sides of the picture: how people perceive their brand, and how AI models understand and represent it.
This is a particularly exciting milestone because it is exactly the kind of outcome we set out to create: finding an important emerging problem, backing exceptional founders and teams, and helping build companies that can grow into something much bigger.
We couldn't be happier to see the Hall team join Tracksuit and to see Kai Forsyth continue to lead the product direction for AI visibility within Tracksuit.
Huge congratulations to everyone involved. We can't wait to see what you build together.
Read the full article by Chris Keall for NZ Herald
