New+Improved exists to transform the impact and influence of marketing, building technologies and companies at the heart of the martech stack of the future, and bringing creativity, confidence and joy back to marketers' everyday.
Backed by Icehouse Ventures
Beautiful, affordable & always-on brand tracking
Tracksuit are bringing brand to the boardroom. Tracksuit is one of the fastest growing NZ SaaS success stories, with the great team there closing a $150m Series A in February, 2024.
The insights platform where idea's go to grow
Ideally was the second company the N+I team collaborated to form. Ideally has been able to access growth capital and scale revenue at an industry leading pace. Ideally executed a $6m seed extension in late 2024 to grow into the US.
Technology
Simon leads up Brand for N+I; and Venture Studio and Brand Fund 1 for Previously, working with startup brands to define, grow, build and fund brands in innovative ways. Prior to joining Previously in 2018, Simon led global brand from $2m to $20m ARR for Vend, who went on to exit for $500M. Simon has led brand and positioning work for Timely, Extraordinary, Taxi, Bustle, Tradify, Appetise, aglow and Ideally.
Sales
Connon leads N+I’s growth function, exploring problem spaces with marketers, developing early stage ideas and helping founding teams commercialise the subsequent opportunities.
Connon also Chair’s the Ideally Board and was part of the founding teams at Tracksuit and TRA.
Commercial
Connon leads N+I’s growth function, exploring problem spaces with marketers, developing early stage ideas and helping founding teams commercialise the subsequent opportunities.
Connon also Chair’s the Ideally Board and was part of the founding teams at Tracksuit and TRA.
Brand
Simon leads up Brand for N+I; and Venture Studio and Brand Fund 1 for Previously, working with startup brands to define, grow, build and fund brands in innovative ways. Prior to joining Previously in 2018, Simon led global brand from $2m to $20m ARR for Vend, who went on to exit for $500M. Simon has led brand and positioning work for Timely, Extraordinary, Taxi, Bustle, Tradify, Appetise, aglow and Ideally.
Design
Phoebe leads design for N+I, building distinctive identities for N+I’s ventures. She is a Partner at Previously Unavailable, and leads a highly creative team of designers on a range of start-up and scale-up projects – such as Ārepa, Bustle, Taxi, Ideally, Extraordinary, Education Perfect, Andfoods, Tracksuit and many more. Prior to joining Previously Unavailable, Phoebe launched her career at Red Antler in NYC and went on to work at leading design company Alt Group in NZ.
Strategy
James is the founding partner of Previously Unavailable and a co-founder of several high-profile New Zealand startups including Tracksuit and AF Drinks. He’s one of the world’s better-known experts on marketing and advertising effectiveness. He’s the author of two books on the subject – The Case for Creativity and Future Demand – which bring together evidence-based research to help organisations better plan brand, marketing and advertising strategy. James is also the programme director of the Master of Advertising Effectiveness, a global online professional development programme for marketing and advertising people.
COO
Hannah is COO for N+I, working to streamline our studio’s strategies and processes for maximum efficiency and innovation. Prior to New + Improved, Hannah was CEO and founder of her own technology start up in the donation tax space, which built on her previous 15 years’ experience as a technology lawyer both in New Zealand and the UK.
Simon leads up Brand for N+I; and Venture Studio and Brand Fund 1 for Previously, working with startup brands to define, grow, build and fund brands in innovative ways. Prior to joining Previously in 2018, Simon led global brand from $2m to $20m ARR for Vend, who went on to exit for $500M. Simon has led brand and positioning work for Timely, Extraordinary, Taxi, Bustle, Tradify, Appetise, aglow and Ideally.
Product
Antony leads Product and Technical development at New + Improved. Experienced in pre-seed and seed stage companies and an expert in rapidly finding product market fit. Antony has worked in startups and early-stage companies for more than a decade Co-founding several companies including Tracksuit, Zavy and Ideally. Prior to that, Antony worked in Data Science and Machine Learning both in New Zealand and London working with blue chip companies across Europe, North America and APAC.
LinkedInGrowth
Connon has extensive experience in developing disruptive businesses and technologies and has worked across New Zealand, the United Kingdom and North America. He is expert in understanding problem spaces, conceptualising product solutions and enrolling clients, teams and investors to help get early stage companies off the ground.
LinkedInCommercial
Chris is a Managing Partner at Previously Unavailable, heading up their Innovation Team who focus on new physical and digital product design, CX and service design, ground-up venture building and innovation strategy and model advisory. Chris has worked across a wide range of industries and client challenges, leading some of Previously's largest projects since 2016, including the establishment of Previously's Venture Studios. Chris has helped build some of the group's earlier ventures including Ideally, where he remains Board Member and Adviser.
Brand
Simon leads up Brand for N+I; and Venture Studio and Brand Fund 1 for Previously, working with startup brands to define, grow, build and fund brands in innovative ways. Prior to joining Previously in 2018, Simon led global brand from $2m to $20m ARR for Vend, who went on to exit for $500M. Simon has led brand and positioning work for Timely, Extraordinary, Taxi, Bustle, Tradify, Appetise, aglow and Ideally.
LinkedInStrategy
James is the founding partner of Previously Unavailable and a co-founder of several high-profile New Zealand startups including Tracksuit and AF Drinks. He’s one of the world’s better-known experts on marketing and advertising effectiveness. He’s the author of two books on the subject – The Case for Creativity and Future Demand – which bring together evidence-based research to help organisations better plan brand, marketing and advertising strategy. James is also the programme director of the Master of Advertising Effectiveness, a global online professional development programme for marketing and advertising people.
LinkedInDesign
Phoebe leads design for N+I, building distinctive identities for N+I’s ventures. She is a Partner at Previously Unavailable, and leads a highly creative team of designers on a range of start-up and scale-up projects – such as Ārepa, Bustle, Taxi, Ideally, Extraordinary, Education Perfect, Andfoods, Tracksuit and many more. Prior to joining Previously Unavailable, Phoebe launched her career at Red Antler in NYC and went on to work at leading design company Alt Group in NZ.
LinkedInCOO
Hannah is COO for N+I, working to streamline our studio’s strategies and processes for maximum efficiency and innovation. Prior to New + Improved, Hannah was CEO and founder of her own technology start up in the donation tax space, which built on her previous 15 years’ experience as a technology lawyer both in New Zealand and the UK.
LinkedInDeveloper
Ashish is a Full-Stack Developer at N+I with a strong track record in building impactful applications. He played a key role in the development of MVPs and first versions for Tracksuit and Ideally. Previously, he contributed significantly to research and development at TRA and has been actively involved in advancing tech solutions ever since.
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